Get an insider view on key trends impacting the data and analytics industry. Join Forrester analysts James McCormick and Benjamin Brown with Heap VP of Product Chrix Finne as they discuss data and analytics trends and also the economic impact of customer behavior analytics.
What you'll learn:
Why customer behavior data matters and how it can generate revenue for your business
Quantified results of the total economic impact of Heap
Featured Speakers
James McCormick - Forrester Principal Analyst, Customer Insights
James serves Customer Insights Professionals. He is the leading global analyst tracking and defining the value and impact of digital customer information on digitally transforming businesses. His digital intelligence models recognize the big data and advanced analytics approaches that transformed businesses have taken to continually optimize and evolve decisions, experiences, and actions. With his research and experience, he works with senior leaders on insights strategies for sustained market differentiation. James also works with all sizes of technology and services vendors in the digital data, analytics, personalization, and optimization space to define their business strategy, go-to-market, and product road maps.
Chrix Finne - VP of Product, Heap
Chrix's product management career spans over 12 years in data, ads, and analytics. His professional experience includes stints leading product teams at Confluent and Optimizely, and 5 years at Google building the mobile ads and analytics business from the ground up. Chrix holds an undergraduate degree from Harvard University and is an active angel investor.
Benjamin Brown - Forrester Senior Consultant, Total Economic Impact
Benjamin Brown is a senior consultant with Forrester’s Total Economic Impact™(TEI) practice. In this role, Benjamin works with Forrester’s clients to measure and articulate the business value and financial impact of technology and investment decisions. Benjamin has delivered TEI business case analyses and studies for technology vendors, partners, and buyers across a myriad of industries and technology domains.
Heap allows us to stop relying on multiple vendors for marketing attribution. We finally have a complete, centralized view of which campaigns were associated with outcomes. We can get granular on who is doing what, when, and how.
