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Forrester Study: The Total Economic Impact of Heap

When making an investment in any technology platform, it’s important to understand its value — both in terms of cost and resource benefits. In this commissioned total economic impact (TEI) study, Forrester Consulting examines Heap’s platform, including time to deploy, advantages, associated risks, and potential return on investment.

Forrester’s findings are based on research and interviews with a publicly traded financial services technology company with multiple years of experience using Heap. The content ultimately provides organizations with a comprehensive framework for evaluating this data analytics solution.
Get the full study, The Total Economic Impact™ Of Heap, to learn about the business benefits and cost savings enabled by Heap.

Data capture and analysis isn’t just a good strategic decision. It’s an excellent way to drive agility and competitiveness for your business. For example, product teams leverage Heap’s elimination of manual tagging labor, retroactive data, robust ad hoc analytics, and live insights.

Heap enabled one company to iterate faster and bring more competitive products to market faster, which resulted in $3.9 million in employee efficiency savings over three years. Additionally, the studied organization realized the following benefits with Heap:
  • Reduced sprint cycles needed for product enhancements by 40%
  • Saved developers nearly 3,000 hours of manual tagging annually
  • Generated $1.7 million in incremental revenue over three years
  • Considerably shortened the time needed to address site issues
  • Minimized annual software spend by eliminating a legacy analytics platform
Subsequent financial analysis by Forrester found that the company experienced three-year benefits totaling $4.6 million, a 361% return on investment, and a payback period of less than six months. Learn more in The Total Economic Impact Of Heap.

Thousands of companies choose Heap for automatic, retroactive insights.

Companies like Payless, Microsoft, and Instapage use sources to optimize their customer’s experience.

Read customer stories from Sur La Table, The Atlantic, Instapage, and others

Heap allows us to stop relying on multiple vendors for marketing attribution. We finally have a complete, centralized view of which campaigns were associated with outcomes. We can get granular on who is doing what, when, and how.
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Arvind Ramesh, Data Scientist