These days, it’s possible to understand your customers at a deeper level than ever before. To reach true maturity with your analytics and customer data, you must build a single source of truth.
In this whitepaper, we lay out the customer data maturity curve, analyze why single source of truth initiatives efforts often fail, and detail how to approach building your own successfully. The paper also introduces Heap's new solution for bringing customer behavioral data into your data warehouse. The paper covers:
1. Evolving Your Understanding of Customers Means Breaking Down Data Silos 2. Why Creating a Single Source of Truth Is So Challenging 3. What Should Your Source of Truth Look Like? 4. Customer Data as a Service Enables Your Source of Truth 5. Heap-Supported Warehouses 6. Conclusion
Heap allows us to stop relying on multiple vendors for marketing attribution. We finally have a complete, centralized view of which campaigns were associated with outcomes. We can get granular on who is doing what, when, and how.
