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The Death of Web Analytics [as you knew it]

The complexity of customer data has evolved beyond one-size-fits-all. And innovative data teams have taken the mandate to build the infrastructure to make customer data a competitive edge. Learn how.

Table of Contents:

1. Cloud Economics Have Changed Tracking Customer Data
2. Analytics Maturity Curve
3. Core Data Investment = Competitive Advantage
4. Power Business Decisions with Customer Truth
5. Build-Your-Own Customer Data Platform
6. Challenges
7. The Modern Customer Data Architecture
8. How Customer Data as a Service Works

Thousands of companies choose Heap for automatic, retroactive insights.

Companies like Payless, Microsoft, and Instapage use sources to optimize their customer’s experience.

Read customer stories from Sur La Table, The Atlantic, Instapage, and others

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Heap allows us to stop relying on multiple vendors for marketing attribution. We finally have a complete, centralized view of which campaigns were associated with outcomes. We can get granular on who is doing what, when, and how.
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Arvind Ramesh, Data Scientist